On the heels of the Supreme Court’s monumental decision this week, Freedom from Oil activists stepped it up a notch at the first media day at the New York Auto Show unfurling a dramatic 20-foot banner inside the Javits Convention Center challenging Toyota to become a true environmental leader. The banner subverts Toyota’s gas guzzling Tundra advertising blitz with a picture of the truck driving over a globe with the tagline, “Toyota: The Truck That’s Changing the Climate.”
Auto Shows are the biggest events in the entire industry. These shows are where automakers showcase their latest cars, the press comes to write their stories, and where millions of people go to see what is on the market. These are the 3 groups who we need to get our message out to - and auto shows can be the perfect place to speak out against oil addiction!
After a series of actions, which included an Oil Addicts Anonymous meeting, a Greenwash Car Wash, an Oil Enforcement Agency impounding of a huge Ford Expedition XXL, and the ultimate intervention – crashing the CEO of General Motors Rick Wagoner’s keynote press speech – exposed the industry’s lack of commitment to fuel efficiency and alternative, oil-free transportation
Also, check out what activists in Chicago did at their local autoshow!
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